Do you want to make money online using your creative skills? Selling graphics and digital art is a great way to generate passive income.
We’ll also share product ideas and tell you what you need to know about file formats to successfully sell digital art online.
ECommerce has opened a whole new world for artists and creators. You can set up an online store with less effort and expense than setting up a physical store.
Best Wordpress Themes For Selling Digital Products 2017
In the past setting up a store was hard, but now WordPress makes it quick, easy, and even free (assuming you have a WordPress site already).
A big downside of many online marketplaces and platforms out there, such as Etsy or Creative Market, is that they act as a sort of middleman. They take a cut of anything you make. Or you have to add a markup to make any money at all. The more you make, the more they take.
For these solutions, selling downloads is an afterthought. They are built for physical products. You’ll likely waste time setting up shipping and inventory functionality that you don’t need when selling
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EDD is purpose-built for selling downloadable digital products, like your graphics and digital artwork. And there are no middleman fees, just industry-standard credit card transaction fees.
When you install EDD on your website, you’ll see a new menu item on the right side of your WordPress dashboard that says Downloads.
Let’s get an art file up on your site. For today’s example we’ll use this really nice resumé template from GraphicsFamily. They have a really cool graphics store powered by EDD. They were nice enough to let us use one of their digital files as a sample.
Template License For Using My Graphics In Digital Editable
This may be an exact preview of the file. Or you may want to put the file into a context. See how GraphicsFamily puts the resumé into context by having it look like an actual print-out. They add details like a drop-shadow around the document, and have it sitting on a blue desk under the shadow of a palm tree. This makes you feel all warm and fuzzy.
Your art file is set up as a product to sell on your website. Next, you should give it a preview and then do a test purchase.
In the example below we are using the free WP Astra theme. The look and feel of your page will vary depending on which WordPress theme you have.
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You will be taken to the checkout. For tests like these you won’t have to enter any credit card info. Just enter your email address, name, and click Purchase to complete a test purchase.
You need to set up a way for customers to pay you. We recommend using Stripe. PayPal is also a good option if Stripeis not available in your area.
Visual content, like your digital art, stands out on people’s feeds. Put that to your advantage and grow awareness and sales for your products. Consider using Buffer, a social media scheduling and collaboration app, to streamline and schedule your publishing.
How To Sell Graphics And Digital Art With Wordpress
It can be a win-win for you and fellow creators to gain more followers and customers by sharing each other’s art. You can even sell other artists’ work on your site with EDD’s Frontend Submissions extension.
A lead magnet is a free resource you give away in exchange for a site visitor’s email address. You can use email to share your products with them in the future and win them as a customer.Click here for a full tutorial.
The great thing about selling digital products is you don’t have to worry about inventory. You can sell an unlimited number of products and never run out!
Sites To Sell Your Artwork Online
There is also no limit to the types of art file products you can come up with. Just imagine what types of individuals and organizations could make use of your digital art:
When it comes to file formats, you need to keep in mind the end use of your customer. How will they use the file?
If the customer is not going to edit the file, and is going to use it on websites and social media you’ll want to go with a file format that is designed for final output.
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A good starting point is to use PNGs or JPEGs for art files used on websites, PDFs for printable items, and SVGs for logos and icons.
If the customer is going to use the file to edit or integrate into their own graphics they’ll need the layered source file. These are the most popular layered source file apps and formats:
You’ll want sell in as many of these file formats as possible. Good news, you don’t necessarily have to own all of these apps.
Great Websites To Start Selling Your Artwork
No matter which graphic file format/s you decide to sell, upload the final products as ZIP files. ZIP files work best with EDD and most website hosts.
In the past, you had to have third-party apps to make ZIP files. But now you can make a ZIP file with just a few clicks in Windows or macOS.
Awesome! You’re ready to start selling graphics and digital art on your own storefront. This is a great way to be creative and generate passive income.
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One great way to grow traffic and sales on your store is to make a lead magnet (freebie).Check out this article to learn how.
Joe is a Marketing Specialist at Awesome Motive. For years he’s been helping people and organizations succeed with WordPress. He is also the founder of an alternative accounting solution for your side hustle called HustleBooks (powered by Easy Digital Downloads). He and his family live and play just outside Detroit. A busy dad, he enjoys running, watching and creating films.
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